24.–26. 11. 2025
Istanbul, Türkiye
Venue
The Škoda Marketing Summit 2025 will be held at the modern Skoda Akademi Türkiye and the 5-star Address Istanbul hotel, where modern elegance blends seamlessly with historic charm.
.Join us at this iconic venue for a memorable event in one of Istanbul’s most distinguished settings!
Address Istanbul Hotel
Address Istanbul Hotel
Getting to
Address Istanbul Hotel
Make your journey to the venue smooth and hassle-free with our recommended transport options:
- Taxi Services: Uber, or Airport Shuttle
- Distance: Just 30 km (18,64 miles) from Sabiha Gökçen International Airport
- Driving Time: Approximately 45 minutes
Conference Venue
Skoda Akademi Türkiye
Yüce Auto Motor Vehicles
Skoda Blok No:16 34846 Maltepe/İstanbul
Agenda
Event
Day 0 - 24. 11.
| Time | |
|---|---|
| Individual arrivals | |
| Registration & Check-in | |
| 20:00 - 22:00 | Informal Get-together dinner |
Day 1 - 25. 11.
| Time | |
|---|---|
| 9:00 - 10:40 | Conference programme |
| 10:40 - 11:00 | Coffee Break |
| 11:00 - 12:30 | Conference programme |
| 12:30 - 13:30 | Lunch |
| 13:30 - 15:00 | Conference programme |
| 15:00 - 15:20 | Coffee Break |
| 15:20 - 17:00 | Conference programme |
| 19:30 - 0:00 | Gala Dinner and Škoda Marketing Best Practice Awards 2025 |
Day 2 - 26. 11.
| Time | |
|---|---|
| 9:00 - 10:50 | Conference programme |
| 10:50 - 11:20 | Coffee Break |
| 11:20 - 13:00 | Conference programme |
| 13:00 - 14:00 | Lunch |
| Individual departures |
Day 0 - 24. 11. 2025
| Time | Topic | Duration | Presenter |
|---|---|---|---|
| Individual arrivals to the hotel, Shuttle buses | |||
| 20:00 – 22:00 | Informal Get together dinner at the hotel | 120 | All |
Day 1 - 25. 11. 2025
| Time | Topic | Duration | Presenter |
|---|---|---|---|
| 07:40 – 08:00 | Transportation by shuttle buses from the hotel to the Marketing Summit venue - Skoda TUR Academy | ||
| 09:00 – 09:25 | Opening Speech | 25 | Meredith Kelly / Zuzana Varysova |
| 09:25 – 09:55 | Brand Update | 30 | Antonio Mineo |
| 09:55 – 10:00 | Škoda Best Practice Intro | 5 | Zuzana Varysova |
| 10:00 – 10:20 | Coffee Break | 20 | |
| 10:20 – 11:10 | Brand Amplification | 50 | Market representatives |
| 11:10 – 12:00 | Insightful Campaign | 50 | Market representatives |
| 12:00 – 13:00 | Lunch | 60 | |
| 13:00 – 13:50 | Inventive Approach | 50 | Market representatives |
| 13:50 – 14:40 | Engaging Experience | 50 | Market representatives |
| 14:40 – 15:00 | Coffee Break | 20 | |
| 15:00 – 15:50 | Small but Mighty | 50 | Market representatives |
| 15:50 – 16:00 | Curiousity Brings Us Closer | 10 | Meredith Kelly / Zuzana Varysova |
| 16:15 – 17:15 | Transportation by shuttle buses from the Skoda TUR Academy to the hotel | 60 | |
| 17:15 – 18:45 | Free time | 90 | |
| 19:00 – 19:30 | Sky view, Sky walk at the hotel – optional (meet at the reception at 18:45) | 30 | |
| 19:30 – 00:00 | Gala Evening at the Hotel (Ball room) | 270 |
Day 2 - 26. 11. 2025
| Time | Topic | Duration | Presenter |
|---|---|---|---|
| 07:40 – 08:00 | Transportation by shuttle buses from the hotel to the Marketing Summit venue – Skoda TUR Academy | ||
| 09:00 – 09:10 | Welcome to Day 2 | 10 | Zuzana Varysova / Antonio Mineo |
| 09:10 – 10:10 | Hacking the Human Mind: how combining behavioral science and AI boosts marketing effectiveness | 60 | Richard Shotton |
| 10:10 – 10:30 | Coffee Break | 20 | |
| 10:30 – 11:00 | AI, an explorer’s guide: learn how to build your own AI agent in Chat GPT, get closer to our customers & experience the future of AI imaging | 30 | Mike Jenkins |
| 11:00 – 11:30 | The watch-outs with AI: learn how to avoid some common mistakes, shortcomings and limitations | 30 | Katy Wright / Joe Pirrie |
| 11:30 – 11:50 | Coffee Break | 20 | |
| 11:50 – 12:50 | Where AI meets the Everyday Explorer: The changing landscape of media | 60 | Krisztian Zvara / Ben Fraser |
| 12:50 – 13:00 | Wrap up & Closing | 10 | Meredith Kelly / Zuzana Varysova |
| 13:00 – 14:00 | Lunch | 60 | |
| From 14:00 | Individual departures |